Flodesk for Family Photographers
You need an email list if you’re a family photographer trying to book more clients. Social media algorithms are unpredictable, and you don’t own your followers. But your email list? That’s yours. And it’s a direct line to your dream clients.
Flodesk for Family Photographers
Flodesk makes email marketing easy, stylish, and fun. If you’ve been avoiding email marketing because it sounds overwhelming, Flodesk is your new best friend. In this guide, I’ll show you how to grow your email list from your blog, send emails your audience wants to read, and use Flodesk to simplify the process.
Why Family Photographers Need Flodesk
Flodesk is designed for creatives, which means no boring templates and no confusing tech. It’s the perfect platform for family photographers who want to build relationships with their audience without spending hours figuring out email marketing.
What Makes Flodesk Perfect for Family Photographers?
- Gorgeous, customizable templates – Your emails will look as good as your portfolio.
- Flat-rate pricing – No surprise costs as your list grows.
- Easy automation – Set up workflows that keep leads engaged without extra work.
- User-friendly interface – No headaches. Just drag, drop, and send.
Now, let’s talk about how to get more people onto your email list (because having Flodesk is excellent, but you need people to email!).
How to Grow Your Email List with Your Blog
Your blog is a goldmine for capturing leads—you need the right strategy. Here’s how to turn blog readers into subscribers.
Step 1: Create a Lead Magnet (AKA Freebie)
People love free things, but they’re not handing over their email for nothing. You need a high-value freebie that speaks to your audience. (More on freebie ideas later!)
Step 2: Add a Signup Form to Your Blog Posts
With Flodesk, you can create gorgeous opt-in forms that pop up, slide in, or sit at the bottom of your post. Here’s how:
- Go to your Flodesk dashboard and click Forms.
- Choose a form type (inline, popup, or full page).
- Customize it with your branding and opt-in offer.
- Embed it into your blog post.
- Here is an example of one of mine, a free guide for photographers: 3 Free ChatGPT Blog Prompts
Step 3: Optimize Your Blog for Conversions
Here are three places to add your signup form for maximum impact:
- At the top – Catch their attention right away.
- In the middle – Naturally place it where you mention your freebie.
- At the end – When they finish reading, give them the next step.
Step 4: Write a CTA (call to action) That Converts
Instead of “Sign up for my newsletter,” try:
- “Get my free guide: What to Wear for Family Photos!”
- “Grab my checklist: How to Prepare Kids for a Photoshoot.”
Make it clear what they’re getting and why they need it.
RELATED RESOURCE: Instantly get 50% off your first year of Flodesk!
Three Freebie Ideas to Get Blog Readers to Opt-In
If you’re stuck on what to offer, try one of these:
- What to Wear for Family Photos Guide – Help parents choose outfits stress-free.
- Family Photoshoot Checklist – Give them a step-by-step prep list.
- Location Guide for Photoshoots – List your top 5 favorite spots and what makes them perfect for sessions.
Once you’ve got their email, Flodesk makes it easy to nurture your leads.
Five Ways to Use Flodesk as a Family Photographer to Stay in Touch with Your Email List
So, you have subscribers—now what? Don’t ghost them. Keep your list engaged with these five ideas:
1. Send a Welcome Email (or Series!)
Your welcome email is the one that sets the tone for your relationship. Introduce yourself, share your best work, and tell them what to expect.
Pro Tip: Flodesk lets you set up an automated welcome sequence, so new subscribers get emails without you lifting a finger.
2. Share Your Latest Blog Posts
Keep them coming back to your site by emailing a quick summary and a link to your latest post.
Example subject line: “Planning Your Family Photos? Don’t Make These Mistakes!”
3. Offer Exclusive Discounts or Early Booking Access
Give your email list VIP treatment with early access to mini-sessions, first dibs on seasonal sessions, or a special discount or gift.
4. Educate and Entertain
Not every email should be a sales pitch. Share tips on prepping for photoshoots, funny behind-the-scenes stories, or personal anecdotes.
5. Collect Testimonials and Referrals
You can send an email asking past clients for reviews or offer a referral bonus to clients who refer new families to you.
Flodesk for Family Photographers: How to Set Up an Automated Email Sequence in Flodesk
Automation is where Flodesk shines. Setting up a sequence keeps your audience engaged on autopilot.
- Go to Workflows in Flodesk.
- Click Create New Workflow.
- Choose a trigger (e.g., when someone signs up for your freebie).
- Add a series of emails (welcome email, follow-ups, etc.).
- Set time delays between emails (e.g., send the first one immediately, the second two days later, etc.).
- Turn it on and let Flodesk do the work!
Conclusion: Flodesk for Family Photographers
Email marketing doesn’t have to be intimidating. With Flodesk, you can grow your list, keep in touch with potential clients, and book more sessions without spending hours on marketing.
You can start today by creating a freebie, creating a form on your blog, and sending a welcome email. Before you know it, you’ll have a list of engaged potential clients excited to book with you.
Have questions about using Flodesk? Drop them in the comments or contact me—I’d love to help!
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