A wife, mom of two littles, hugger, hiker, postpartum depression advocate, and lover of all things sentimental.
I love showing you how beautiful your family is now, even in the chaotic seasons of parenthood and life.
Learn More About Me Here.
Before you start typing away, take a moment to think about your audience. What does she need from you? Moms often juggle busy schedules, and the last thing they want is to spend time reading a blog that doesn’t help them. Keep her in mind every step of the way.
Example: If you’re writing a blog about “What to Wear for Family Photos,” think about her concerns: Is she worried about coordinating outfits? Is she stressed about finding comfortable but stylish clothes for her kids? Address those concerns right away.
The title of your blog is the first thing your reader will see. Make sure it grabs her attention and promises value. A good title will be clear, concise, and directly related to your content. It should also include your main keyword, “what to wear for family photos,” for example.
PRO TIP: make sure you are doing keyword research first so you know you are blogging about a topic people are actually searching for! My favorite tool for this is Keywords Everywhere.
Example Title: “What to Wear for Family Photos: 5 Tips to Make Your Session Fun.” The keyword is “What to wear for family photos,” and the catchy title is “5 tips to make your session fun!” Below, you will see that I searched the keyword “what to wear for family photos,” and it has 1,900 searches a month! A lot of people are searching for information about this topic!
Consider how much website traffic this could bring to your site if you create a helpful and easy-to-consume blog about this topic!
Your introduction should hook your reader and explain why your blog is worth her time. In the first few sentences, tell her what she’ll learn and how it will benefit her.
Example: “We’ve all been there—trying to figure out what the kids should wear for family photos while balancing comfort and style. In this post, I’ll share five simple tips to make outfit planning stress-free and guarantee beautiful, cohesive family portraits.”
Busy moms appreciate information that is easy to read and digest. Breaking your blog post into clear sections with subheadings helps your audience quickly scan for the necessary information.
When explaining how to write a good blog post, offer a clear, step-by-step guide:
You’re not writing a textbook—you’re writing for a busy mom who wants quick, helpful, and engaging content. Use transition words like “next,” “first,” “in addition,” and “finally” to keep the flow smooth. And don’t forget to add personality! Make her feel like she’s having a conversation with a friend.
Example: “First, think about the season. If you’re planning a fall family photo session, warm tones like rust, mustard, and navy will photograph beautifully. Next, consider layering pieces for added texture and depth.”
A picture is worth a thousand words, especially in photography. You can use examples from your portfolio to show how your tips work in real life. When writing about “What to Wear for Family Photos,” include images of past clients wearing outfits that complement your tips.
Even the best writers need to proofread! Once your blog post is written, check for spelling and grammar mistakes. Make sure it reads smoothly and that your main points are clear. Don’t skip this step—it’s essential for maintaining a professional image.
PRO TIP: I love Grammarly to help me write my blogs!
Once your blog post is polished, it’s time to publish. Don’t stop there—share it on social media, send it to your email list, and link it to your Instagram bio. The more people see it, the more inquiries you’ll likely get.
When writing a blog post, ask yourself: Is this serving my potential client? Does this blog post help her, answer her questions, or make her life easier? If the answer is yes, you’re on the right track.
By following this step-by-step process, you’ll write blog posts that bring value to your readers and drive more traffic to your site!
Happy blogging!
MORE RESOURCES FOR YOU:
A wife, mom of two littles, hugger, hiker, postpartum depression advocate, and lover of all things sentimental.
I love showing you how beautiful your family is now, even in the chaotic seasons of parenthood and life.
Learn More About Me Here.
© JAIME BUGBEE PHOTOGRAPHY • all rights reserved
brand and website design by launch your daydream
Privacy Policy
HOME
ABOUT ME
BLOG
MATERNITY
NEWBORN
CONTACT
REVIEWS
Terms & Conditions
BRANDS
MENTORSHIP
FAMILIES