A wife, mom of two littles, hugger, hiker, postpartum depression advocate, and lover of all things sentimental.
I love showing you how beautiful your family is now, even in the chaotic seasons of parenthood and life.
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Keyword research is the bedrock of successful blogging, especially for family photographers. It’s how you ensure your blog is visible to potential clients searching for family photography services in your area.
Many photographers skip keyword research (Ahem…me, I did this before!), assuming their blog posts automatically draw in clients, often leading to missed opportunities.
When done correctly, keyword research can elevate your blog’s visibility, attract your ideal clients, and increase website traffic and user experience, which Google loves.
Here’s how to research keywords and why they’re essential to your blog strategy.
Before diving into writing, think of keyword research as your GPS. You wouldn’t start a journey without knowing your destination; likewise, you shouldn’t start a blog without knowing which keywords can attract your audience. For family photographers, these keywords might include “family photography tips” and “what to wear for family photos.”
Keyword research:
Now that you know the “why,” let’s dive into the “how.”
A good keyword research tool is essential. If you’re starting, Google’s Keyword Planner or Keywords Everywhere (a tool I highly recommend!) is perfect. Tools like SEMrush provide additional details like search volume and competition but can be costly. Pick the tool that fits your budget and needs.
Short phrases like “family photography” are often very competitive and won’t do much to increase your potential clients to inquire about your services. Instead, focus on long-tail keywords—more specific phrases with three or more words. These are typically less competitive but still bring in valuable traffic.
RELATED POST: How To Blog With Intent For The Family Photographer
Keywords vary in popularity. You want terms with a healthy search volume (people are looking for it) but low competition (not every photographer uses it). Aim for a balance to maximize your blog’s reach. I am not saying you cannot go big, but when you are starting, start smaller to get quicker wins!
Keyword research shouldn’t be random. Group related keywords together. For instance, create categories like “photo session tips” or “posing guides.” This will make your blogging process more accessible and strategic.
Once you have your keywords, use them wisely. Avoid “keyword stuffing,” which hurts readability and SEO (search engine optimization). Place your primary keyword in the title and headers (H1, H2, H3) a few times throughout the text. Add variations in the body, too, to keep it sounding natural.
For family photographers, skipping keyword research is like taking photos without a memory card. You need to connect with clients actively searching for your services.
Keyword research is the foundation for a successful blogging strategy. When you start with this essential step, your blog posts will be more strategic, and each one will work harder to bring in the right clients.
One common SEO misstep for family photographers is keyword cannibalization, which happens when multiple blog posts target the same keyword. This can dilute your content’s ranking power and ensure search engines know which page to rank for that keyword.
Instead of including location-based keywords on every blog post, create a dedicated page on your site for location-based terms like “Seattle Family Photographer.” This approach centralizes your location-based SEO power, avoids cannibalization, and lets each blog post focus on specific, relevant topics. Think of your blog as a way to expand your client’s experience!
Knowing how to do keyword research for a family photographer’s blog gives you the power to make data-backed decisions.
You’re not just writing; crafting content families are actively searching for. Do keyword research before each post; it increases traffic, helping you build a client base that appreciates your expertise.
In family photography, where competition is high, keyword research is your edge. Get started today, and watch how keywords transform your blog’s reach and business growth.
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A wife, mom of two littles, hugger, hiker, postpartum depression advocate, and lover of all things sentimental.
I love showing you how beautiful your family is now, even in the chaotic seasons of parenthood and life.
Learn More About Me Here.
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