Branding Photographer: What To Expect For Your Session

Your brand’s identity speaks volumes about your values, goals, aspirations, and what clients you serve. That’s where branding photography comes in.

It’s the art of translating your brand’s essence into striking visuals that resonate with your target audience.

And when you’re working with a skilled professional, like a Portland branding photographer, the results can be magical.

But a little preparation goes a long way to make the session go seamlessly.

In this blog, I will walk you through the steps to ensure your branding photography session in Portland is an unmitigated success.

Branding Photographer: What To Expect For Your Session

Clarify Your Message and Goals

Before you step in front of the camera, take some time to clarify your brand’s message and goals.

After you book your session, you will be sent a questionnaire that will help me guide you through your session with ease.

Consider what you want your brand to convey. Are you aiming for a sense of professionalism, approachability, or creativity?

What is your goal for your photography session? Maybe you are launching a new website, a new online course, a YouTube channel, getting published, or have never had professional photos of your business.

This clarity will guide every aspect of your branding photography session. Thus, creating a cohesive look that will attract the ideal person to you.

Wardrobe & Styling: Look Your Best

Your wardrobe is an extension of your brand.

Select outfits that reflect your brand’s style and message. Is it quirky, casual, boutique, or down-to-earth?

Make sure your attire is comfortable and represents your authentic self, whether casual, formal, or in-between.

A good rule of thumb is to avoid overly busy patterns or logos that might distract from the main focus—you. Moreover, have about four wardrobe changes you would like to use during your session.

You will want a separate wardrobe for your headshots, then your personal (downtime) photos, your process of doing your work photos, and your finished product photos.

Do you have brand colors? Think about incorporating them into your wardrobe for your session.

Further, pay attention to grooming and styling in the days leading up to your branding photography session.

The little things matter, such as your shoes and accessories.

Schedule a haircut or trim a few days before. Moreover, consider getting your nails done since your hands will be visible in the photos. This attention to detail will ensure you look your best in every shot.

Props: Less is More

Props can add depth and context to your branding photos. However, it’s important to exercise restraint.

Select key props that enhance your brand’s story without overwhelming the composition.

For example, if you’re a graphic designer, including your sketchbook and a tablet can subtly reinforce your profession.

Moreover, a personal chef can incorporate an easy recipe during their session, kitchen utensils, and a cookbook.

Another example is a writer and travel blogger like Jen, whose photos are featured in this blog. She incorporated her personal style, her love of yoga and travel. Jen is an incredible inspiration for living your life sustainably and to your fullest potential. You can learn more about her here, on her website, Lens of Jen. 

Let your clients see what you do, how you do it, and how it would feel to hire you within seconds of seeing your photos.

Thus, curating your professional headshots and your “doing-the-process-of-your-work” images creates a gallery of photos that will convey who you are, what you do, and who you serve.

Natural Light Is Key

The proper lighting can make or break your branding photos.

Natural light is a fantastic choice as it adds warmth and authenticity to the images.

If your session occurs outdoors, plan your timing around the golden hours—shortly before sunset—when the light is soft and flattering.

If you plan to be indoors, your session must take place mid-morning for the soft natural light that filters through the windows.

In addition, using a large open shaded area works excellently if you want to utilize indoor and outdoor areas. For example, a large tree or covered front porch can work well.

 

Relax and Be Yourself

Feeling a tad nervous before your branding photography session is expected. But remember, authenticity shines through.

Take a deep breath, relax, and trust that as your Portland branding photographer, I will capture your genuine self through easy poses and prompts. You will be guided through your entire session!

Laugh, smile, and let your personality shine.

Review and Refine

Before your session, you will know what you are wearing and what to utilize in your session. Therefore, you will be well prepared and ready to have fun on the day of your photos.

Take your time to review them carefully. Assess whether they align with your brand’s message and goals.

Branding Photographer: What To Expect For Your Session

In a competitive business landscape, setting yourself apart is crucial.

Your brand’s identity, communicated through branding photography, can be a powerful tool to establish trust, connect with your audience, and leave an indelible impression.

By following these steps and collaborating with a skilled Portland branding photographer, you’re well on your way to capturing the essence of your brand in stunning visuals that resonate with your audience.

Remember, preparation is the canvas on which your brand’s story is painted—so invest the time, effort, and creativity it deserves.

“I can’t say enough about Jaime’s photography skills and post-production skills. She made me feel at ease during the shoot and then transformed those photographs into shots that I’ll be using on my website for years to come. Thank you so much, Jaime!” -Jen

Are you searching for a Branding Photographer?

Contact me, and let’s chat about your branding session! I look forward to helping you and getting to know you more.

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