A wife, mom of two littles, hugger, hiker, postpartum depression advocate, and lover of all things sentimental.
I love showing you how beautiful your family is now, even in the chaotic seasons of parenthood and life.
Learn More About Me Here.
Is blogging dead in 2024? Short answer: absolutely not—especially if you’re a family photographer looking to attract more of your dream clients! In fact, blogging is one of the most powerful (yet often overlooked) marketing tools you can use. When done correctly, it can significantly increase your visibility, inquiries, and bookings…and ultimately boost your revenue. Make sure you stick around for the behind-the-scenes (BTS) video in the middle of this post!
When you photograph families, you’re capturing some of their most precious memories. But how do potential clients discover you in the first place? One word: blogging and optimizing your cornerstone pages.
Each time you post a new blog, you create a fresh opportunity for search engines like Google to index your site. And unlike social media posts—which can disappear from feeds within hours—a well-optimized blog can continue driving traffic for months or even years. So if you’ve been asking yourself, “Is blogging dead in 2024?” the answer is a resounding no. It’s alive, well, and more effective than ever—if you do it right.
SEO (Search Engine Optimization) is the backbone of successful blogging. For family photographers, this means optimizing your content around topics like:
By aligning your blog with what your potential clients are actually searching for, you become easier to find online. Here’s how solid SEO turns casual readers into paying clients:
When search engines see you’re delivering useful, optimized content, your site rises in the rankings, making you more visible to families who are ready to book a session.
GRAB A FREE GUIDE: 100 BLOGGING IDEAS FOR THE FAMILY PHOTOGRAPHER
At the core of successful blogging for photographers is SEO optimization. SEO (Search Engine Optimization) ensures that your blog ranks well on Google (shows up when someone searches a specific keyword, like “What to wear for family photos”) and other search engines, directly impacting the number of people who will find your site.
Here’s how optimizing your blog can increase inquiries, bookings, and revenue:
Proper SEO optimization increases your visibility, driving more traffic to your site. And when more people land on your website, more inquiries and bookings will naturally follow.
Let’s say a mom in your area hops onto Google looking for a photographer to capture her toddler’s first birthday photos. If your blog pops up with helpful tips, session ideas, and answers to her common questions, she’s more likely to click through and explore your work. That’s an immediate inquiry you might not have gotten otherwise!
The more blog posts you publish, the more ways you can appear in searches. Write about your expertise—newborn sessions, extended family reunions, outdoor fall minis—and watch as your inquiries climb.
Below is an actual screenshot from my Google Search Console showing how my website traffic increased once I started optimizing my blog posts and following SEO best practices.
One of the biggest perks of blogging: it gives potential clients the chance to get to know you. When families read your blog, they see how you approach sessions, how you interact with kids, and why you’re passionate about documenting their family’s story.
By sharing genuine, informative content, you build trust and show clients you’re the perfect person to capture their memories. This trust is essential for turning blog visitors into paying clients.
I’ll be honest: I spent years blogging the wrong way—posting random images, inconsistent topics, and zero SEO optimization. As a busy mom of two, I wish I could get that time back! I learned the hard way that to see real results, you have to blog strategically.
Here’s how to make sure you’re not wasting your precious time:
RELATED POST: How To Blog With Intention
If you’re ready to ramp up your inquiries and secure more bookings, don’t underestimate the power of a well-written, well-optimized blog. Blogging may seem “old school” in a world filled with TikTok and Instagram Reels, but it remains a timeless and effective way to connect with families who are actively looking for a photographer just like you.
Ready to start seeing results? Let’s build a blogging strategy that skyrockets your visibility and converts curious readers into paying family photo clients.
Not sure where to begin, or worried about finding time to optimize your blogs? Contact me today for a free consultation. I’ll help you create a blogging roadmap that fits your style, attracts your ideal clients, and grows your revenue—without wasting your valuable time.
A wife, mom of two littles, hugger, hiker, postpartum depression advocate, and lover of all things sentimental.
I love showing you how beautiful your family is now, even in the chaotic seasons of parenthood and life.
Learn More About Me Here.
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